Register here for the PrintCity Alliance & PrintWeek Workshop “PRINTplusX” in London, September 9th

 

Focused on Value Added Printing (VAP), this event will be of interest to brand owners, designers and publishers, plus to all UK sheetfed & web printers. Under the headline PRINTplusX – The Secrets of Value Added Printing, the workshop will show how Value Added Printing increases the competitiveness of a brand, e.g. at point-of-sale.

Date and Times:	Wednesday September 9th from 10.00 - 16.30
Location:	Radisson Edwardian Kenilworth Hotel Great Russell Street, London WC1B 3LB
How to Attend:	Use this registration form or contact the organisers at Email: contact@printplusx.org Telephone: +49 8142 65233-11 Registration is at no cost.
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Established brand owners, creatives and other industry specialists will discuss their experiences with VAP, while PrintCity Alliance members’ manroland, Merck, Sappi, UPM, Weilburger Graphics and KURZ show the latest value added printing & packaging techniques, materials and possibilities. In addition you are invited to learn in interactive break-out sessions more about the possibilities of VAP.

Jo Francis, Associate Editor, Print Group, Haymarket Business Media will moderate a series of thought provoking presentations and discussions on these general subject areas:

• Motivation, impact and market opportunity for Value Added Printing techniques
• How will creative ideas be stimulated by Value Added Printing possibilities
• Benefits of different Value Added Printing methods & materials
• How can we evaluate these creative techniques  
• Business growth possibilities and the role of Value Added Printing

Brand owners can differentiate their products, gain improved consumer recognition and hence increased sales, by using value added printing techniques as part of their integrated print & electronic media marketing campaigns. Designers can offer creative new ideas with additional capabilities utilising value added print media. Publishers can achieve strong brand recognition & differentiation when launching new magazines or refreshing existing ones, in their highly competitive markets.

A detailed agenda and speaker programme for the September London PRINTplusX event will be available in August.

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