Frankfurt Book Fair – PrintCity Alliance Offers Value Added Printing Innovation

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Submitted by PRINTplusX on Thu, 2009-09-24 17:12.
PRINTplusX Value Added Printing samples

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PrintCity Alliance members Leonhard Kurz, M-real, manroland, Sappi, UPM and Weilburger Graphics are presenting Value Added Printing innovation under the PrintCity umbrella project PRINTplusX at the Frankfurt Book Fair, October 14th - 18th, 2009.
 
Located in the new Book Fair Weiβraum (White Space) area dedicated to book innovation, PrintCity members will be sharing with publishers the qualitative & quantitative research data and samples flowing from their unique project, PRINTplusX  - The Secrets of Value Added.
 
Business innovation experts from these PrintCity companies will discuss with book publishers the expanding opportunities for Value Added Printing to differentiate their products, gain improved consumer recognition and hence increased sales.
 
All areas of book publishing can benefit from Value Added Printing techniques:
  • Book covers – paperback or hardback
  • Inserts and book text pages – selected for reader impact
  • Point of Sale (POS) Displays – bookstore, kiosk or at book launch
Some Value Added Printing (VAP) techniques like spot varnish, soft touch materials and hot-foil stamping are already seen, but other VAP opportunities are not yet used worldwide.
 
VAP can differentiate and sell, create a multi-sense reader impression (visual, haptic, aroma) & improve the reading experience. Recent research suggests that:
  • Value Added Printing helps consumer recognition in a highly competitive publishing market
  • Quality perceived by customers at the Point of Sale (POS) is vital in impulsive/emotional buying decisions which may take fractions of a second
  • Customer product loyalty (e.g. to a book publishing house) can increase if a brand can be experienced with several senses, rather than just with one
PRINTplusX Value Added Printing samples can be requested in the Frankfurt Book Fair Weiβraum by contacting info@printcity.de or by calling +49 8142 65233-12.
 
More information on the innovative PRINTplusX project can be seen at this special new web site: www.printplusx.com

 


About PrintCity Alliance:

PrintCity is recognized as the 'connection of competence' strategic alliance across the entire printing, packaging & publishing value chain, promoting the value of print & packaging.

We deliver value to the customers by leading global knowledge sharing and networking together. We deliver knowledge through seminars, trade fairs, project studies, publications and electronic platforms.

We want to maximise synergies to grow business effectively and be cost efficient. 

More information on PrintCity Alliance projects, events and seminars can be found at www.printcity.de .

Contact David Stamp at PrintCity E: david.stamp@printcity.de or T: + 44 15242 76425 or M: + 49 172 1010 929 if you have questions about the PrintCity Alliance and its members.



Company: PrintCity Alliance
davidstamp's picture

Submitted by davidstamp on Thu, 2009-09-24 00:09.
Olchinger Straße 56
D-82194 Gröbenzell
Germany

Contact person:
David Stamp
Position: Marketing & Communications Director
Contact phone: + 49 172 1010 929
Contact e-mail: david.stamp[at]printcity.de

Website:
www.printcity.de




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